The Helix Institute has launched the report for theTanzania the agent network accelerator survey held in 2013.
The Tanzania Country Report is based on a national representative sample of over 2,000 mobile money agent surveys carried out in 2013 all over the country. The report depicts Tanzania as a dynamic and competitive market with profitable agents, focusing on the country's operational factors of success and residual challenges.
Key findings from the report:
- Agents are overwhelmingly profitable, with 49% earning at least $US 100 per month in profits, compared to only 40% in Uganda.
- Over 70% of Agencies are 'new' (having been in operation for a year or less) demonstrating aggressive growth in the market, however the small percentage of 'old' agencies suggests they have a short life-cycle.
- Rapid growth and the non-exclusivity of agents is putting pressure on liquidity, with 5 transactions a day being denied due to lack of float
- Competition is resulting in better support, with 79% of agents receiving training, but improvement are still needed in targeted areas.