Sep 9, 2013

3 Reasons Why Customer Demand Will Drive Mobile Merchant Payments in Kenya

A couple of weeks ago Safaricom launched a campaign dubbed Lipa Na M-PESA which aims to drive use of mobile money for merchant payments in Kenya. Lipa Na M-PESA is a proximate payment from a customer to a business at the point of sale.

Safaricom is running the campaign to fuel recognition among businesses on the importance of accepting M-PESA payments at the point of sale. 

As Lipa Na M-PESA continues to gain traction at multiple merchants in Kenya, M-PESA users are demanding to pay with M-PESA even at merchants who have not yet taken up the Lipa Na M-PESA service.  


3 Reasons why customers prefer paying with M-PESA

Easy to use
Paying with M-PESA is simple, easy and fast. It takes less than 10 seconds to complete a payment. 
 
It’s free
It’s free for the customers. Before Lipa Na M-PESA, customers would have to withdraw funds from M-PESA at an agent and incur a withdrawal transaction cost.

M-PESA is ubiquitous
There are over 15 million M-PESA users in Kenya and over 10 million of them are active M-PESA users who are likely to have a balance in their m-wallet. 

There is a high chances that a business will always have customers requesting to pay with M-PESA. Businesses are also realizing that accepting M-PESA payments will enable them to improve the relationship with their customers and attract new customers.

Safaricom is targeting 100,000 SMEs.

Photo credit: Kopo Kopo Inc