One of the biggest challenges facing societies worldwide is how to make high-quality healthcare affordable and accessible for all. As the population expands in developing countries and ages in developed countries, the world is spending an increasingly high proportion of its gross domestic product on healthcare.
The GSMA and PwC research predicts that mobile technology will play a significant role in the provision of healthcare services globally and predicts the growth of the mHealth market will lead to a revenue opportunity worth US$23 billion by 2017.
The findings are from a new report, ‘Touching Lives through Mobile Health: Assessment of the Global Market Opportunity’, conducted by PwC for the GSMA, which looks at the key challenges the healthcare industry is facing worldwide and the opportunity mobile technology provides in overcoming these challenges.The report suggests that in spite of the advancements in medical technologies and a general increase in income levels, healthcare continues to pose challenges of affordability, complexity and access across the world.
In contrast, mobile access is almost ubiquitous. With the increasing penetration of smartphones and new and innovative ‘connected devices’, and the proliferation of Mobile Broadband networks and services worldwide, mobile will play a far greater role in healthcare in both developed and developing countries in the future.
For more information on the GSMA’s mHealth programme and to view the report, please visit:http://www.gsma.com/connectedliving/mhealth/.